Nobull is a training brand founded in 2015 by former Reebok executives Marcus Wilson and Michael SchaefferNobull is a training brand founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer.
Terms of the deal were not disclosed, but Repole said it's his biggest investment in a brand to date.
Mike Repole's private equity firm will buy a majority stake in the company Nobull, he told CNBC on Thursday.
"I think that this brand can really be a life-changing brand for so many people," Repole said.
Co-founder Wilson said Repole's history of successful exits is part of what makes him a compelling partner for Nobull.
Persons:
Marcus Wilson, Michael Schaeffer Nobull, Michael Schaeffer, Repole, it's, Mike, It's, Vitaminwater, Wilson, who's
Organizations:
Reebok, CNBC, Impact Capital, NFL, Nobull
Locations:
Boston, United States, United Kingdom, China, Coke